Destination Orewa Beach is the Orewa Beach Business Association and is a registered Incorporated Society. There are more than 275 members; all business members are located in the Orewa town centre and residential areas of Orewa.
Destination Orewa is part of a Business Improvement District (BID) programme organized by Auckland Council and works with business districts to improve the local business environment and grow the regional economy. This programme creates a relationship between the council and business associations, which are separate entities. There are currently 50 BIDs in Auckland, representing over 25,000 businesses.
Destination Orewa is governed by an elected executive committee representing the business association registered members.